Question

A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ____ that influence(s) the firm's strategy.a.operating situationb.b.marketing environmentc.c.surroundingsd.d.economic conditionse.e.trends

Answer 1

"Marketing environment"

Step-by-step explanation:

"Marketing environment"

Reason: If we're talking about marketing environment forces that generally affect customers in contexts of their needs, choices, lifestyles and their way of living. Competitive, technological, statutory, socio-cultural and political factors are therefore included. As one of the powers shifts, which in effect often impacts the others. The marketing environment is therefore of a dynamic nature.