Question

Hallaway's Corp.'s new shampoo, VS2, is faltering badly in the market. Hallaway's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Hallaway Marketing Director Carolyn Willis said that the problem is that VS2 has the most poorly written ____ she has ever seen.

a.marketing plan
b.competitive plan
c.implementation plan
d.media schedule
e.product specification sheet

Answer 1

a.marketing plan

Step-by-step explanation:

Based on the information provided within the question it can be said that in this scenario VS2 has the most poorly written marketing plan ever. This is a document or blueprint that completely states all the marketing and advertisement tasks that the company will undergo for a product line in the coming year. If this is not done correctly, then all the potential customers will not be aware of the new product, and thus the product will do poorly when released. Just like Hallaway Corp's new shampoo.