Question

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?a. Information richnessb. Mass customizationc. Personalizationd. Interactivity

Answer 1

b. Mass customization

Step-by-step explanation:

Mass customization -

It is the process of producing goods and service which can be altered according to the likes and dislikes of the customer , is known as mass customization .

It is the method to increase the production and increase marketing and manufacturing methods .

This method is also known as built - to - order or made - to - order method .

This method allows the customer to have a wider area of options and increase the creativity .

Hence , from the question ,

The correct term for the given example is mass customization .