Question

By encouraging people to imagine their homes being destroyed by winds from a hurricane, insurance salespeople are especially successful at selling expensive homeowners' policies. They are most clearly exploiting the influence of_______________.

a. belief perseverance.
b. an algorithm.
c. overconfidence.
d. the availability heuristic.

Answer 1

d. the availability heuristic.

Step-by-step explanation:

Availability heuristic: The term availability heuristic is defined as an individual's mental shortcut that depends on the instant examples that come in the mind of the person while measuring or evaluating a particular method, concept, topic, or decision.

In other words, when an individual tries to remember anything related to a specific topic and then anything related to that topic that comes to mind is referred to as the availability heuristic.

In the question above, the statement represents that they are exploiting the influence of availability heuristic.