Question

Carl's Pens, an office supplies company, has launched a new marker pen that can be used on any surface. The company has set up booths in all the popular shopping malls in the country to demonstrate the new marker and let the public get a hands-on experience. In this scenario, Carl's Pens is focusing on the _____ element of the marketing mix.

Answer 1

promotion

Step-by-step explanation:

Promotion element does not only makes people aware of the product, but it rather involves various steps, in which the marketing is ensured at maximum reach, from display to personal selling, everything is included.

When the company has setup the booths for such promotion and that the company has setup such booths in various locations, to attract more and more customers, and free display, and further offering trials.

This is the element of marketing mix, which is a combination of various other techniques.