Question

Fournotts Corp. manufactures syringes that filter water, but the consumers in the market are not aware of the existence of this product. In this case, which of the following strategies will increase the sales of the syringes?

a. ​Using customer-generated advertising
b. ​Using status-conscious advertising
c. ​Using selective advertising
d. ​Using direct response advertising

Answer 1

Answer: (D) Using direct response advertising

Step-by-step explanation:

The direct response advertising is one of the type of promotional method where the customers are requested for the direct and quick respond to the marketer.

We using this direct response advertising method s that we can easily or fastly interact with the customers for the immediate response or the feedback.

According to the given situation, the direct response advertising strategy is one of the best method for increasing the syringes sales in the market that basically filter water. Therefore, Option (D) is correct.