Question

Capricorn Creative Inc., a U.S.-based advertising firm, was the first in the advertising industry to identify the growth potential of Brazil and to make huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In the language of business strategy, Capricorn Creative has typically benefited from

Answer 1

first mover advantage

Step-by-step explanation:

In business strategy, first mover advantage (FMA) refers to the competitive advantage that a company can acquire by being the first company to enter a new market or market segment. In order for this first entrance to be considered an advantage, the company must gain some control of resources or hold a significant position in the market.

For example, Microsoft introduced its Surface tablets before Apple introduced the iPad but it never gained a significant position in the market, so it never had a FMA.