Answer:
first mover advantage
Step-by-step explanation:
In business strategy, first mover advantage (FMA) refers to the competitive advantage that a company can acquire by being the first company to enter a new market or market segment. In order for this first entrance to be considered an advantage, the company must gain some control of resources or hold a significant position in the market.
For example, Microsoft introduced its Surface tablets before Apple introduced the iPad but it never gained a significant position in the market, so it never had a FMA.