Question

Select the statement that is true regarding pricing and competitors’ prices. a. Information about competitors’ prices is easily attainable. b. Firms may set prices slightly above competitors’ prices to create a perception of exclusivity. c. In non-price competition industries, marketers do not need to worry about competitors’ prices. d. Marketing research does not focus on obtaining information about competitors’ prices. e. Marketers need demand-based price information in industries dominated by price competition.

Answer 1

Answer: Marketers need demand-based price information in industries dominated by price competition.

Explanation: In a competitive market, marketers need to study the price of other marketers in the market. This would enable the marketers to know how to adjust their prices to attract customers to their products.

A competitive market is one which is controlled by the forces of demand and supply.