Question

. Rufus opened a fast-food restaurant on the corner of First and Main Streets in a small town. He named the restaurant The Hamburger Place. He offered one type of hamburger (a juicy homemade hamburger), for which he designed a marketing mix for the entire hamburger-eater market in town. What approach did he use in choosing a target market?

a. Differentiated
b. Market segmentation
c. Undifferentiated
d. Marketing-mix
e. Target market

Answer 1

The correct answer is (C)

Step-by-step explanation:

The undifferentiated marketing approach centres around a whole target showcase as opposed to a portion of it. This methodology utilises a solitary advertising blend, one item, one value, one arrangement and a solitary special exertion to arrive at the greatest number of buyers in that target showcase.