Question

Hakimo Corp., a manufacturer of audio equipment, has developed a unique wireless speaker system that runs on solar power. The speakers can operate for 16 hours after being exposed to the sun for 2 hours. This new product, which is radically different from anything currently available in the market, would fall in the new product category of a: repositioned product. revised product. discontinuous innovation. new and improved product.

Answer 1

discontinuous innovation.

Step-by-step explanation:

Discontinuous innovation occurs when a new product is launched in the market that influences the design of new consumption habits, new value and new market.

They can also be called radical technological innovation, as they not only add value to an existing product, but create a product that can meet needs that were not possible with a previous product, so it is justified to say that there is a new product and market, such as analog cameras and digital cameras.

There is greater risk and cost in creating a product of discontinuous innovation than incremental product continuation, because creating something new involves many processes, time and costs, and there is still the possibility that the product will not be accepted in the marketplace. Therefore, it is essential for the company to conduct research and development, marketing research, create something that adds value and has a low cost to consumers, and then invest effectively in discontinuous innovation.