Question

Breaking down the answer to the question: "Have you ever purchased a ticket online for an American Airlines flight?" into subgroups based on gender and zip code is an example of:

Answer 1

Demographic Segmentation

Step-by-step explanation:

Demographic segmentation is a technique used to divide a large group of potential custoners in to groups depending on their gender, age, location, etnia, income, etc.

In this case AA is segmentating based on gender or location (zip Code)

Demographic segmentation is based on demographic information of the customer and it helps to target the message in order to reach the relevant audience.