Question

When a firm tries to encourage consumers directly to purchase a particular product or service by offering some sort of special incentive, this is known as ______.

Answer 1

Sales Promotion Strategy

Step-by-step explanation:

Sales Promotion Strategy is the strategy which is followed by the firms or the organization where the firms or the organization tries to encourage the potential buyers or the customers in order to buy or purchase a specific product or the service through offering the special discount or the incentive.

This will boost the short term sales so that could attract the new customers or repeat the purchases.