Question

With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" or "handle" to help consumers grasp what the brand is and what makes it special.

A) the tangibility of a product
B) a product's shape
C) a slogan
D) a patent
E) a copyright

Answer 1

C) a slogan

Step-by-step explanation:

A slogan is a series of catchy words or a phrase that companies use to help consumers remember their brand or product name. Slogans are memorable and help customers relate a product to a need. The aim of creating a slogan is for the phrase to stick in customer's minds. If the customers need a product or services with a variety of suppliers, then they will pick what comes to their mind first.

Slogans may contain a few words but may time weeks or months to develop. Businesses use slogans for advertising and for communicating the essence of the brand.