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When products already have solid brand recognition and market acceptance and are in the maturity stage of their life cycles, firms may engage in ______ advertising to continuously stay in the minds of the consumer.

User M T Head
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Answer: Reminder Advertising

Explanation: Reminder Advertising is a form of advertising, where an already popular brand/company still carries out publicity to it's market, this is done to reinforce their brand in the minds of their target customers.

Reminder Advertising also includes rebranding of the product.

User RBRi
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