Question

Lazario Motor Car Company produces some of the most luxurious and expensive cars in the world. The company typically authorizes only a single dealership to sell its cars in certain major metropolitan areas. In less populous areas, Lazario authorizes a single dealer for an entire state or region. The manufacturer of Lazario automobiles is using a(n) ___________ distribution strategy for its product.A. IntensiveB. PrimaryC. ExtrinsicD. Exclusive

Answer 1

D. Exclusive

Step-by-step explanation:

Exclusive distribution strategy is the approach wherein the seller agrees to allow single retailer or dealership the right to sell a certain product. This strategy is commonly used by luxury goods or products retailer. Lazario Motor Car Company on the hand uses this type of approach in their most luxurious and expensive cars to have a greater control of the products in the market.

Answer 2

The correct answer is the option D: Exclusive.

Step-by-step explanation:

Exclusive Distribution is the name given, in the field of marketing, to the term that refers to the strategy used by the managers in the distribution plan whose main focus in on creating an specific situation where a company decides to sell its product via few distributors or just one if possible. Moreover, this type of distribution has the importance of being the type that the luxury products use, due to the fact that those goods are supposed to be unique then its distribution and where to find them is also supposed to be the most unique as possible, therefore that the product will only be found in very few places.