Question

Lisa conducts a qualitative study of people's shopping behavior online. She compares her results to that of similar studies and finds a similarity in the coding of data. On the basis of the given information, we can say that Lisa's study:

A. has emic validity.
B. is not credible.
C. is quantifiable.
D. is not generalizable.
E. has cross-researcher reliability.

Answer 1

E. has cross-researcher reliability.

Step-by-step explanation:

Lisa here performs a study, on some topic and when she does the comparison of her study, with the studies done earlier on the same topic, she is creating the validation of her study.

If the sample area and conclusions are same, it can be stated based on the principle of majority that both the studies are correct in displaying the trend.

She is basically doing the cross researcher reliability. That she makes it confirm that other researchers also agree with the same.