Question

The marketing team of Ben & Jen, a leading global fashion brand, has just started working on its new ad. It is in the stage of preparing a positioning statement for its new winter collection. However, it wants to ascertain the opinion of certain experts about the layout and other basic elements of the ad. In other words, it wants to undertake:________

Answer 1

concept testing

Step-by-step explanation:

Concept testing in marketing refers to an intermediate stage of the development of a new product, where you carry out surveys in order to evaluate if your customers will accept your new product idea. At this stage you will test the idea behind the product, not the product itself. This helps to estimate the initial reactions that your potential customers may have towards your product.