Question

International marketing can be defined as

A) the creation of domestic processes that aim to enhance indigenous production and minimize the need for imports.

B) the performance of business activities to sell a company's goods and services for a profit in more than one nation.

C)the implementation of marketing strategies to deal with the domestic economic climate to improve the investments in home markets.

D) the exchange of goods and services between companies within the boundaries of a country.

E) designing of activities to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in a single market.

Answer 1

Answer: Option B

Explanation: As the name suggests, international marketing refers to the process under which a company uses various marketing tools to operate their marketing activities in more than one country.

Generally, different marketing tills and strategies are implemented for different countries as the preference and needs of individuals differs all around the globe.

For example- Starbucks is a popular brand for their variety in coffee but in China they market their tea products more due to general preference of individuals towards tea more than coffee.