Question

10) Jack has shopped at TraderJoes. He thought that this could be a real alternative to WholeFoods. However, he is also eager to try out other markets in the area. He is in the ________ stage of the marketing funnel as far as shopping at TraderJoes is concerned. A) aware B) regular user C) most often used D) nonrejecter E) open to trial

Answer 1

The correct answer is the option D: nonrejecter.

Step-by-step explanation:

On one hand, the purchase funnel, or also known as the marketing funnel, is the name given, in the field of marketing, to the term that refers to a marketing model whose focus is on the journey that the costumer does at the time of buying a product. It was created by Elmo Lewis in 1898 with the application of four basic stages called, Awareness, Interest, Desire and Action primarily.

On the other hand, in a marketing funnel that it is more complex, there are more stages in which one of them is the nonrejecter stage, that refers to the the triers stage where the consumer had not try the product in the last three months in the past.