Question

The ______ pricing tactic lures customers into the store through aggressive advertising coupled with a very low price on something that customers often buy.

Answer 1

leader pricing strategy

Step-by-step explanation:

Based on the information provided within the question it can be said that the pricing tactic that is being mentioned is a leader pricing strategy. This strategy focuses on placing lower price points on the products in order to attract customers to a new brand or to gain interest in general to the business as a whole. Therefore luring customers into the store and hopefully increasing sales.