Question

In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relat

Answer 1

Direct marketing.

Step-by-step explanation:

Direct marketing works as a set of strategies whose objective is to promote the promotion of a company's products and services through direct contact with its potential audience.

It is a user-friendly strategy that translates into positive results for maintaining business / consumer interactions, creating brand satisfaction and value. Some examples of direct marketing are: telemarketing, telesales, direct mail, email marketing and others.

In order to be an effective strategy the company must select the target audience according to their needs, identify which approach will be most compatible with the internal strategy of the organization and identify marketing tools that translate the organizational values ​​and objectives.