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Exilant Shooters, a wedding photography company, is providing free candid photoshoots for the first fifty people who visit its Web site. People have to visit its Web site and fill out a basic information
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Exilant Shooters, a wedding photography company, is providing free candid photoshoots for the first fifty people who visit its Web site. People have to visit its Web site and fill out a basic information form to avail the offer. Which product characteristic is being used by Exilant Shooters to affect the rate of adoption and diffusion?

User Ziker
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Answer:

Trialability

Step-by-step explanation:

A new product or service's trialability refers to how easy it is for potential customers to try out the new product or service. Strategies that increase trialability are carried out during the introduction stage of the new product.

Some examples of trialability are free samples, free service trials, product displays were more free samples are handed out, trail sizes, etc.

User Jon Boydell
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