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Chevron placed several ads for its "We Agree" campaign placed ads stating its support for renewable energy, protecting the planet, and community development. This is an example of

a. competitive institutional advertisements.
b. pioneering institutional advertisements.
c. competitive product advertisements.
d. advocacy advertisements.
e. publicity announcements.

1 Answer

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Advocacy advertisements are done by Chevron to support for renewable energy, protecting the planet, and community development.

Option d

Step-by-step explanation:

Chevron had spent millions of dollars for we care campaign as an Advocacy Advertisement. One of the objectives of Chevron was promoting the “sustainable development”. Advocacy advertisement mainly concerned with promoting social issues in public policy terms.

People personally connected with the Chevron after advocacy advertising. It is commonly known as the corporate institutional advertising. Chevron had gathered public image in a positive way through we care advocacy advertisement campaign. It had directly impacted in the business of Chevron.

User Gal Weiss
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