Answer:
The statement is true. A strategic channel alliance is a cooperative agreement between business firms to use the other's already established distribution channel.
Step-by-step explanation:
A strategic alliance is a combination of cooperation and competition in a certain group of enterprises providing a range of partially complementary products. The strategic alliance helps to introduce the company to a new market, exchanging experience and knowledge between cooperating companies.
Strategic alliances aim to expand the company's operations and improve its competitiveness through various means; One of them is through the sharing of distribution channels. This type of alliance is called strategic channel alliance, and it is the one that unites two companies in a given territory by one of them providing their distribution services to the other.