Answer:
B. a price war
Step-by-step explanation:
A price war -
It is the type of competition between the company selling the similar type of product , or rival companies who tries to reduce the price of the product strategizing in a way to apprehend the wider area of the market , is known as a price war .
Reduction of the price of any goods or commodity is considered to be one of the best method to increase its market share ,
because as soon as the price of any good decreases , the sales automatically increases , as the consumers are always in search of some discounts and good deals .
A price war can be short term , as well as long term .