Question

A key factor in evaluating the target market's attractiveness is the market's desire for alternative/natural solutions because the turmeric meal replacement bar could be used as an alternative medical treatment. Which target market should you choose? Select an option from the choices below and click Submit

Answer 1

Athletes

Step-by-step explanation:

As athletes are more physically active and capable and because of their increasing workouts, they tend to have good stamina.

Athletes are health conscious and prefer to go for organic products, rather then chemical intensive products, as on the long run, organic products do not harm the body in any manner, that the chemical products might do.

Turmeric is best known for its natural purifying effects.

As a company targeting athletes would be very beneficial as the customers like them, will get attracted easily towards these products.