Question

When Joanne saw a television ad for a large retail chain of jewelry stores, she was impressed with the money-back guarantee that the company offered on its jewelry. However, when she later heard an identical audio portion of the ad on the radio, she was unimpressed with the guarantee. This differing perception of ads as a result of the medium in which they appear is caused by the ________ effect.

Answer 1

vehicle option source effect

Step-by-step explanation:

Vehicle option source effect -

In this case , advertising about any good or commodity by using different platforms like online , offline , television , radio etc. , may tend to impact the mind of the consumer differently , which may hamper or confuse their decision to purchase the product . This practice is known as vehicle option source effect .

Hence , selecting the correct and proper method to advertise is very important to the sale of the goods and services .