Question

In addition to the new designer, Burberry also stepped up its involvement in social media, relationships with style magazines and connecting with high-profile trendsetters. This is an example of which concept? a.Streamlining processes to take out unnecessary steps b.Customization of the product offering to reach different market segments c.Reaching efforts focused on building relationships and adding customers d.Increasing customer retention and reducing customer churn

Answer 1

Answer: Reaching efforts focused on building relationships and adding customers

Explanation: In simple words, reaching efforts refers to the process in which a company adds more sources of service inputs for increasing the scale of a particular activity. This process involves a set of activities which includes identifying the sources, analyzing them and selecting them.

In the given case, company used new sources for their promotional and relationship building purposes. Hence we can conclude that they used reaching efforts technique.