Question

Disney starts off its stars with Disney Channel shows, records them on the Disney-owned Hollywood Record label, plays the songs in heavy rotation on Radio Disney and Disney movie soundtracks, organizes concert tours with Disney-owned Buena Vista Concerts, and sells tie-in merchandise throughout Disney stores. The goal of each of these elements isa. interest.

b. aided recall.
c. lagged effect.
d. brand awareness.
d. top-of-mind awareness

Answer 1

D. top-of-mind awareness

Step-by-step explanation:

Answer 2

Answer: Option (D)

Step-by-step explanation:

Here, in this particular case we can state that the goal of these elements introduced by Disney is to evaluate the top-of-mind awareness. This concept is referred to as one of the most important element of consumer behavior and marketing research. Disney uses this concept as a measure in order to known how is the brand ranked in the minds of their customers.