Question

A college professor wants to know if the university students in the Unites States will find the new textbook that he has authored to be interesting and useful. He chooses all marketing majors at the school he teaches as his sample. He believes that this group of students will be representative of the university student population in the United States. In this scenario, the professor is most likely using:

area sampling.census sampling.judgment sampling.cluster sampling.quota sampling.

Answer 1

Judgment sampling

Answer 2

Judgment sampling

Step-by-step explanation:

Is a non-probability sampling techinque where the researcher selects units to be sampled based on his own existing knowledge, or his profesional judgment.