Question

With respect to content calendar for social media, why is it a best practice to keep a larger monthly calendar with general information about upcoming launches and big events that impact your content strategy, as well as a detailed weekly calendar with specific copy and assets?

Answer 1

• To keep record of the engaged tools and vendors.
• To eliminate the need to store all your data in one place.
• To project social media budgeting estimations accurately.
• To keep track of spending's on social media making them more efficient and also keep track of ROI.