Question

Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to begin right away implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gretchen soon realized that this activity was part of __________, directly related to marketing.

Select one:
a. a push-pull strategy
b. press release development
c. cause-related marketing
d. sales promotions
e. public relations

Answer 1

Answer: (E) Public relations

Step-by-step explanation:

The public relation is one of the important function in the business and marketing as for generating the positive response and the awareness about the various type of products, business and the services.

It is basically refers to the practices for managing the communication between the public and the organization. The public relation is the process of building the specific platform for achieving the goals.

Therefore, Public relation is the correct option.