Question

The solicitation of a consumer's consent (called "opt-in") to receive email and advertising based on personal data supplied by the consumer is referred to as________a.collaborative marketing.b.personalization.c.viral marketing.d.a choiceboard.e.permission marketing.

Answer 1

e.permission marketing

Step-by-step explanation:

Permission marketing -

It is the method of advertising , in which the people are given the choice of getting the promotional messages , is known as permission marketing .

This method is given in the book by author and entrepreneur Seth Godin .

By this method of advertising , the people are given the choice of whether to receive the messages or not .

In this form of marketing , the materials are often send to customers without any consent , for the promotion of the products .