Question

People who referred 10 friends to the Procter & Gamble Web site for Physique shampoo () received a free, travel-sized styling spray and were entered in a sweepstakes to win a year's supply of the shampoo. The promotion generated 2 million referrals and made Physique the most successful new shampoo ever launched in the United States. To accomplish this P&G used _________.

A. opt-out marketing
B. customerization
C. viral marketing
D. niche marketing
E. buzz marketing

Answer 1

C. viral marketing

Step-by-step explanation:

Based on the information provided within the question it seem that in order to accomplish this P&G used viral marketing. This type of marketing refers to when a company uses their customers in order to promote a product through various social network sites. Which is what they did by making their customers advertise their website to all their friends in order to enter for a chance to win the prize.