Answer:
The scale factor is 1/3
Explanation:
we know that
The scale factor is equal to divide the length side of the image (square A'B'C'D') by the length side of the pre-image (square ABCD)
Let
z ---> the scale factor
x----> the length side of the image (square AB'C'D')
y----> the length side of the pre-image (square ABCD)

we have

substitute

simplify

The scale factor is less than 1, so the dilation is a reduction
therefore
The scale factor is 1/3