Question

Morgner Heating and Cooling offers customers who buy air conditioners and furnaces free delivery and low installation charges. The company also offers a free follow-up inspection of the new equipment one month after it is installed. These services are ways that Morgner provides its customers with __________ utility.a. possession

b. time
c. marginal
d. situational

Answer 1

a. possession

Step-by-step explanation:

In this scenario it seems that these services are ways that Morgner provides its customers with possession utility. This term refers to the value that a customer will place when purchasing a certain product, as well as the use that they give that product. By providing these additional services with the purchase of a product, the customers place higher value on the product and end up purchasing it as opposed to the competitors.