Answer:
innovation
Step-by-step explanation:
According to Robert Merton's strain theory of deviance there are five ways through which a person adapts to the strain
Conformity: Achieving goals which are cultural through methods that are accepted by society.
Innovation: Achieving goals which are cultural through methods that are not accepted by society.
Ritualism: Achieving goals that are easier to attain through methods that are accepted by society.
Retreatism: Disregard society in general and not be bothered about cultural goals.
Rebellion: The cultural goals and acceptable means are rejected and are pushed to change.
Hence, the statement here describes innovation.