Question

Marshall Manufacturing has recently revamped its promotional strategy. Marshall now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Marshall Manufacturing has adopted a(n)________.

Answer 1

integrated marketing communication system

Step-by-step explanation:

Since each product usually has a dedicated promotion mix, the purpose of the integrated marketing communication system is to unify the promotional activities and tools associated with each product or service into a cohesive strategy tackling promotion.

This is done in order to create a consistent brand profile, according to the public relations tendencies of the company and their strategic plan.