Answer:
2.7 PM
Explanation:
Since, the rate of spread is proportional to the product of fraction y of people who have heard the rumour and the fraction who have not heard,



Integrating both sides,







If t = 0, ( at 8 AM ), y =




Now, at noon, i.e t = 4, y =







If


Using graphing calculator,
t ≈ 6.722,
Hence, after 6.722 hours since 8 AM, i.e. on 2.7 PM ( approx ) the 90% of the population have heard the rumour.