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An actionable segment is one that A.allows the marketing mix to operate.B. has resources to purchase the product.C. perceives that the product line is useful.D. can be moved through advertising.
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An actionable segment is one that A.allows the marketing mix to operate.B. has resources to purchase the product.C. perceives that the product line is useful.D. can be moved through advertising.

User Tejay
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a. allows the marketing mix to operate

User Baumgarb
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