Question

Which of the following statements is true regarding today's marketing communications?

A) More marketers are shifting away from narrowly defined micromarkets and moving toward
mass marketing.

B) More customers have started relying on marketer-supplied information rather than finding
out information on their own.

C) Network television, magazines, newspapers, and other traditional mass media continue to
increase their dominance.

D) Focused marketing programs, which are designed to build closer relationships with
customers in more narrowly defined micromarkets, are no longer used by marketers.

E) Today's consumers are better informed about products and services.

Answer 1

Consumers today are better informed about products and services due to the improvement of technology and globalization.

Step-by-step explanation:

The true statement regarding today's marketing communications is: E) Today's consumers are better informed about products and services. In recent decades, with the improvement of technology and globalization, consumers can access information about products and services from all over the world. The development of the internet has allowed consumers to be better informed, as they can compare prices, read reviews, and gather information before making a purchasing decision.

For example, consumers can search for information about a product, read customer reviews on websites, watch demonstration videos on social media platforms, and participate in online forums to learn more about the products and services they are interested in. This access to information empowers consumers and enables them to make informed choices.

Answer 2

Letter E is correct. Today's consumers are better informed about products and services.

Step-by-step explanation:

We live in the information age, this means that today's marketing communication is much more direct and accurate. Information is easily disseminated through all easily accessible channels: internet, television, newspapers and magazines, so access to knowledge increases the participation of individuals, who now have much more power to modify their relationship with companies, brands and Marketplace.

The new consumer is much more aware of what they buy, so their demands for quality products and services are growing, they also have the power to actively influence companies, making them act transparently and adopt processes that contribute to the process. development of society in general.

Therefore, business marketing mix should be geared to new consumption patterns and requirements, knowing your actual target audience and anticipating their needs.