90.4k views
4 votes
On the My​ M&Ms website buyers can place custom orders for​ M&Ms. They can choose their own​ colors, put a personalized text message on the​ candies, and even upload a photo to be placed on each​ M&M. Which targeting strategy is​ M&M using for My​ M&Ms?

A. Undifferentiated marketing
B. Differentiated marketing
C. Concentrated marketing
D. Local marketing
E. Individual marketing

1 Answer

5 votes
The answer is D because each customer can add their own input
User Sagar Vaghela
by
8.3k points
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