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When firms seek to differentitate their product offerings by emphasizing different promotion techniques they are said to be employing ___________ . a) Price competition b) Monopolistic competition c) Non-price
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When firms seek to differentitate their product offerings by emphasizing different promotion techniques they are said to be employing ___________ . a) Price competition b) Monopolistic competition c) Non-price competition d) Promotion competition e) Competitive positioning.

User Sourbh Gupta
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Answer:

c) Non-price competition

Step-by-step explanation:

Non-price competition is a marketing technique where a company seeks to improve its sales through separate means other than engaging in price wars. In non-price competition, companies intensify campaigns to highlight the quality and benefits of their products. They present their product as superior in comparison to their rivals.

Business in the non-price competition provides customers with better quality customer service. The company will pick a location that is convenient for the customer and will operate for longer hours. Companies redesign and improve the performance of the products to differentiate them from the rest.

User Yann Masoch
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