Answer:
Scientific polling is a technique that is used to select a sample population for the purpose of carrying out a study. Sometime statistical weights are used in order to strategize the sample population according to the required needs.
cons:
potential for inaccuracy
Too much reliance
costly
Potential inaccuracies to be found
Pros:
useful tools in decision making processes
helps leaders make better decisions
engage with the members of their communities more readily.