Question

Further research by the car wax manufacturer indicated that the proposed product would yield a 10 percent return on the firm’s investment. The car wax manufacturer required a minimum of a 15 percent return to further consider the product. The proposed new product was analyzed on the basis of which new-product planning technique?

Answer 1

The correct answer is Business analysis.

Step-by-step explanation:

Business analysis is the set of methods and techniques used to work as a link between the stackeholders, in order to understand the structure, policies and operations of an organization and recommend solutions that allow the organization to achieve its objectives (IIBA: International Institute of Business Analysis).

Business analysis involves understanding how organizations work to carry out their purposes, and defining the capabilities that an organization requires to provide products and services to external stakeholders. It includes the definition of the objectives of the organization, how those objectives are connected to specific objectives, which determine the lines of action that an organization has to take to achieve those goals and objectives, and define how the different organizational units and stakeholders inside and outside that organization interacts.