Question

Furniture Shine is introducing an improved version of its existing wax targeted to owners of antiques. The firm has decided to leave the original wax in the mix aimed towards residential owners. Furniture Shine is employing a _____ product strategy.

Answer 1

modified product - multiple markets

Step-by-step explanation:

This type of strategy consists of offering different products, which are modified versions of some exiting product, to new markets.

In this case, the improved version of the wood wax is a modified version of the old wood wax, and is going to be targeted to a new and specific market (antique owners), while the original version is still going to be targeted at the current market.