Question

​In the context of consumer learning, which of the following statements is true of direct experience?​ Select one:

a. Information acquired is extremely vivid.
b. It does not have a strong influence on consumers' future behavior.
c. Information obtained is not credible.
d. It is highly subjected to marketing control.
e. Information cannot be retained in memory for long a time.

Answer 1

Answer: Information acquired is extremely vivid.

Explanation: Consumer learning involves consumers acquiring knowledge about a product consciously or unconsciously which directly affects their view of the product.

Since the knowledge gotten about the product is directly gained by the consumer, it creates a clear and lasting impression on them.