Question

American Handgunner, Shooting Industry and Guns Magazine are all periodicals aimed at people who enjoy hunting and target shooting and want to improve their skills and stay current in the latest technology. These magazines use _____ segmentation.

Answer 1

American Handgunner, Shooting Industry, and Guns Magazine target readers based on interest-based segmentation, focusing on those with a passion for firearms, hunting, and target shooting.

Step-by-step explanation:

American Handgunner, Shooting Industry, and Guns Magazine are periodicals that cater to the interests of individuals who are enthusiastic about hunting and target shooting. The type of market segmentation used by these magazines is called interest-based segmentation, which is a strategy that focuses on the specific interests or activities of the target audience.

This approach is effective as it directly addresses the desires and needs of those who are passionate about firearms, providing information on skill improvement, the latest technology, and industry news. In the context of gun ownership and usage, the 2nd Amendment also plays a crucial role in shaping the values and legal framework surrounding this market.

Interest groups, like the National Rifle Association (NRA), exist to represent the voices and concerns of such enthusiasts. These magazines likely appeal to NRA members or similar individuals who share common views and benefits provide them with valuable information that is in line with their hobbies and advocacy for gun rights.

Answer 2

The correct answer is Benefit

Explanation: In this segmentation the magazine works in a way that pleases or determines audience. Always looking for subjects that will benefit groups of consumers who are interested audiences, are reached and can buy your product. So that the magazine can make a profit through the chosen consumers.