Answer: Direct Observation
Step-by-step explanation:
Here, in this particular case Jamie uses direct observation as the method of analyzing audience. Direct observation which is also referred to as the observational study. It is known as the technique or method under which an individual collects the evaluative information and data in which the individual i.e. the evaluator tends to watch the subject or research in their casual surroundings and environment without further making any alteration to the surrounding.