Question

Scott's Lawn Care has hired Visionary Insights to find out whether home improvement warehouse stores communicate the benefits of various brands of lawn care products differently than smaller stores. Visionary Insights needs to know what is communicated to consumers in the actual settings of the stores and wants to ensure that the message is not filtered. Only behavioral data is required. Which type of data collection method is most appropriate in this situation?

Answer 1

The type of data collection method that is most appropriate is observation.

Step-by-step explanation:

Observation is a market research technique. In this technique highly trained researchers observe how people or consumers behave and interact in the market under natural conditions.

It's purpose is give precisely detailed and actual information on what consumers do as they interact in a given market sector.